Mochi
Sticky Rice Cake
ヘイ
もち
餅 (ヘイ、もち) Mochi, Sticky Rice Cake
勿 (モチ) Must Not
飴 (あめ) Candy
It's common to eat 食 Mochi 餅 at lantern 开 festivals while watching people dance in demon costumes with horns (radical).